Cookie Declaration
Website adapted to your needs. Cookies are necessary for the operation of this website and help us to improve our online service and to operate it economically. Only anonymized IP addresses are used for analysis. Note on processing of your data collected on this website in the USA by Google: By clicking on "All clear, understood!", you also agree to the processing of your data in the USA in accordance with Art. 49 para. 1 sentence 1 lit. a GDPR. You can also refuse these cookies by clicking on the "Use settings" button. To protect your data, we have also concluded the official EU standard contract clauses (SCC) with Google. You will find further information in our data protection information.
Cookies are small text files that can be used by websites to make a user's experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Statistics (3)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | www.medserena.co.uk | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _gat | www.medserena.co.uk | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie |
| _gid | www.medserena.co.uk | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP Cookie |
Marketing (7)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie | |
| fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie | |
| IDE | Google Inc. | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1 year | HTTP Cookie |
| pagead/1p-user-list/# | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Session | Pixel Tracker | |
| pagead/landing | Google Inc. | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | Session | Pixel Tracker |
| test_cookie | Google Inc. | Used to check if the user's browser supports cookies. | 1 day | HTTP Cookie |
| tr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Session | Pixel Tracker |